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Please select the letter to see terminology.
Object Oriented Programming - An approach to programming which involves the building of abstracted code objects designed to interact with each other. This is an alternative to the simpler but more common 'procedural programming method'. JAVA and C++ are examples of well known languages that often use this method.
On the fly - An expression used to describe the way a Web page or an HTML page is both "built" and shown or "served" to a user. Pages built "on the fly" usually contain dynamic content (information that changes frequently), Sometimes as much as each time the page is requested by a user and loaded into a browser.
The opposite of dynamic or "on the fly" Web pages are "static" or "flat" pages and files. These files can only be altered by editing the original HTML file. This method (also referred to as hard coding) means the page has to be manually opened in a HTML or text editor and changed in order for the content on the page to change.
One-click shopping - Introduced by Amazon.com, it's a service that enables repeat credit card customers to place orders online by clicking a single button (instead of using a shopping cart and filling out an order form).
Online marketing - A form of marketing that combines traditional marketing principles with the unique interactive qualities of the Internet. The purpose is to promote products and services online that satisfy customers. Online marketers devise campaigns to attract customers to a Web site and encourage them to register their names or purchase products.
Specific online marketing examples include: e-mail campaigns, search engine optimization updates (SEO), ad banners, text links, in-player messaging campaigns (IPM campaigns), contextual-based advertising, postings in chat rooms, forums, or blogs, affiliate marketing (sellers or resellers of information), and other forms of interactive marketing.
Open source - In general, it is any program whose source code is made available for use or modification by users, developers, or hackers. Historically, the makers of proprietary software have generally not made source code available.
Open source software is usually developed as a public collaboration and made freely available. For example, in an effort to stay viable in its browser competition with Microsoft (prior to its acquisition by AOL), Netscape made its browser source code (Mozilla) freely available, encouraging users to improve it.
Opera - Opera is a Web browser developed by a Norwegian company. Opera is available for a large number of platforms including Windows, Linux, Mac OS X, FreeBSD, Solaris, OS/2 and Symbian OS. The source code of Opera is not free. A mobile version of Opera is the leading commercial web browser for PDAs and mobile phones.
Opt-in - a.k.a. permission-based. The act of explicitly requesting an e-mail distribution. For example, when you sign up to receive an e-mail newsletter, you are "opting" to receive it. "Double opt-in" means that a user has requested a subscription and then confirmed it by responding to an autoresponder's follow-up message. Web sites and other online entities must provide a way for users to opt-out-that's what separates legitimate e-mail from spam.
Opt-out - When a user requests to be removed from any kind of online program. For example, if you no longer want to receive an e-mail newsletter, you have the ability to opt-out. Note that there is a difference between opting out and unsubscribing. You may only unsubscribe to something you have previously subscribed to, but you may opt-out of something you have never even joined in the first place. For example, if you fill out an online form to register or sign up for something, you may see a "yes" automatically checked in a radio button to indicate that you wish to receive something. Unless you manually uncheck the yes, you will be added to some kind of marketing list. Opt-out also refers to a type of service that assumes inclusion unless informed otherwise.
Organic search results - Organic search results are the list of Web sites that "naturally" come up when a user searches specific keywords (as opposed to paid listings that search engines sell).
Organic listings appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. Note: Some search engines include paid listings at the top of the organic listings even though these "sponsored links" are paid for.
In a 2004 iProspect report, it states that users click on organic search results more often than they do paid listings:
Google - 72.3% organic, 27.7% Paid ads
All engines - 60.5% organic, 39.5% paid ads
Outsource - To hire an independent contractor or consultant, from outside of the company, to perform a particular task or project (instead of using internal personnel).
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