FAQ

"Convertion rate increased 550% in a month after applying e-Xpertise SmallBiz suggesstions. Bounce rate dropped 25%. Just unbelievable how much of a difference small website adjustments can make... Awsome work, guys!"

Eddie Van Der Meid, Founder

"The expert analysis of our site from an outside perspective proved to be worth many times the amount it cost. Professional, fast, thorough. Once we implemented the recommended changes, we saw an increase on our site conversion rates almost instantly."

Armen Sarian, President

Why Web Expertise?

1. Why use our services rather than hire a consultant or take an evaluation from the design company?
2. What makes Web Expertise an expert?
3. Why should we order from Web Expertise?
4. Will our website get more visitors, registered users, higher sales?

Our Services

1. Who order our services?
2. Why our website needs an evaluation and analysis?
3. What website analysis services do you provide?
4. How are websites evaluated?
5. What the difference between e-Xpertise^SmallBiz, e-Xpertise^Corporate and e-Xpertise^Commerce ?

Service Results

1. What format expertise results will be presented?
2. Can we see a sample report?
3. Can Web Expertise implement recommended changes on the site?

Q:	Why use our services rather than hire a consultant or take an evaluation from the design company?
A:	Consultants tend to be expensive and they're generally interested in building a long-term relationship with you. It might be a long time before you see results. We want to provide you with answers, not elaborate presentations that cost you time and money. We won't try to squeeze more work from you by up selling you to higher-priced products. Website evaluations made by web design or development company are always resulting in favor of major website modifications or re-designs. That's what such evaluating company does on the first place. Our services result in a complete and independent analysis from the professionals which do just that. If your site is good - we will acknowledge that, if it has problems - we will outline them and suggest solutions. It is up to you what to do with your website evaluation report then.
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Q:	What makes Web Expertise an expert?
A:	Years of constant study and real-life professional experience in various Internet related fields: interface design, web technologies, web hosting, website usability, search engines, web project management. We've started over 10 years ago when WWW was young, evolved together to Web 2.0 and continue to grow and learn this incredible media environment.
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Q:	Why should we order from Web Expertise?
A:	Each of our reports is custom written and based on the most extensive list of criteria. Compared with other reports which, in most cases, are pre-written, we cover not only usability issues, but also website design and aesthetics, hosting performance, business operations, search engines and more. In addition, our services are extremely flexible in its structure: you may order separately home page expertise, search engine ranking report, cms/back office analysis or order one of our e-Xpertise services with or without search engine ranking report.
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Q:	Will our website get more visitors, registered users, higher sales?
A:	Website is an amazingly powerful marketing tool. We guarantee that our services will help you to tune-up this tool to its maximum capacity to use its huge potential. This is reflected in better user experience on your site, higher visitor's loyalty and will significantly contribute to success of your online marketing efforts and lead to more visitors and higher sales. Although a lot depends on your marketing strategy and what you has to offer to your site visitors, it is proven that websites implemented results of our expertise have significantly higher conversion rate and better response to their offerings.
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Q:	Who order our services?
A:	Personal website owners that want to improve their website, but aren't sure how to go about it, and want some advice from professionals who do this on the daily basis. Small business owners interested in making their websites better to effect their company's bottom line by getting more product/services inquiries and orders. Companies that want to re-design their current website to project their brand online more effectively, improve website performance and communication with current and potential customers. Companies with e-commerce websites willing to define current problems and improve website characteristics such as product presentation, checkout process, site performance, and many others. Improve site usability, visitor's satisfaction and, therefore, online sales. Companies that have had some troubles or complaints regarding the website, its usability, design or performance, and, therefore, need professional expertise and recommendation on necessary improvements. Companies currently working with a web designer/developer and do not agree with something they are being told, or have questions about the website they are building and might need the opinion of an independent 3rd party expert.
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Q:	Why our website need an evaluation and analysis?
A:	Statistics shows that poor looking, unusable websites make visitors leave the site in a few seconds and never come back. First impression matters on the web same as in the real life. Contrary, well designed websites with properly implemented usability laws and residing on good hosting will make visitors focus strictly on what website owner want the to focus: products and services. In addition, such sites make it easy to find information on the website, quickly understand the concept, place an order, create an account and many other tasks performed on the site. Useable websites create confident and loyal users. Through our expert website analysis we help companies to optimize their websites to maximum performance in terms of representation of company and its products online as well as communication with a customers. Having our report you will be able to fine tune your website and establish new kind of relationship with your website visitors which will be converted to a higher traffic and sales.
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Q:	What website analysis services do you provide?
A:	We provide most flexible service and cost structure to our clients. Website owners can order analysis services starting from basic "Home Page Expertise" to our most popular services: eXpertise SmallBiz - for personal and small business websites; eXpertise Corporate - for corporate websites; eXpertise Commerce - for websites with e-commerce capabilities; Clients with custom needs can order eXpertise Advanced - we'll together define a task and complete it according to our highest standards and setup timeframe. For our most demanding clients we offer professional Web Consulting and Web Strategy development services. Another popular analysis service is "Search Engine Ranking Report" which is included in all 3 main web expertise services, but can also be bought separately. Please contact us about our other services such as "Website Pre-Launch Testing" and "Expert Quote" as well as if you have any other questions.
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Q:	How websites are evaluated?
A:	One of our experts will visit your site, assuming the role of an average visitor, and analyze it based on our established list of criteria related to selected service. We will not only put all of our expertise and experience to analyze your website carefully, but also run few tests based on current web standards to identify problems. Resulting report will provide details on various website related issues, website positives, highlight current website problems and provide suggestions on improving them.
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Q:	What the difference between e-XpertiseSmallBiz, e-XpertiseCorporate and e-XpertiseCommerce ?
A:	e-XpertiseSmallBiz offers expert analysis of small, static (no database driven content) sites for small businesses and individual professionals. e-Xpertise SmallBiz covers all important aspects of successful operations for such sites. e-XpertiseCorporate offers thorough evaluation and analysis of Corporate sites. Such sites may or may not include CMS (content management system). Along with deeper and more quantitative analysis (compared to SmallBiz) of corporate sites, this service also includes analysis of other vital aspects associated with corporate sites such as brand identity and representation, business operations, customer service. e-XpertiseCommerce is created to reflect needs of e-commerce capable websites such as online stores, online catalogues, content and service providers. Along with deeper and more quantitative analysis (compared to SmallBiz) of corporate sites, this service also includes analysis of other vital aspects associated with e-commerce site such as security, shopping cart and check out process usability and functionality, customer service.
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Q:	What format expertise results will be presented?
A:	Upon completion we will send you your report over e-mail as an attachment. We will also include the link to where your report can be downloaded within 2 weeks. In order to read the report you need to have free Adobe Acrobat Reader installed on your computer.
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Q:	Can we see a sample report?
A:	No, the reports are client-confidential. They contain highly strategic advice about the the website status and improvements.
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Q:	Can Web Expertise implement recommended changes on the website?
A:	To maintain independent status of our web expertise services we do not offer any web design or development services. Although all of our experience and expertise came from design, development and other web related fields we don't think such services suite the whole concept of Web Expertise. Instead, we provide professional provider search service called "Expert Quote". For companies ordering this service we run professional and independent search, evaluation and validation by given criteria for each project individually. Again, there is a cost for this service to maintain independent approach since we are not on commissions from referred companies.
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